North America Relay Sales in Q3 Up 2% and Bookings 11% Better than Q2
Total reported sales for all relay categories in North America for the third quarter of 2012 were 2% higher than reported in the previous quarter and 14% below the same quarter of 2011. Sales units for Q3’12 came in down 2% units sold in Q2 and 24% below Q2’11.
The total booking dollars reported for all relay types in North America for Q3 2012 ran 11% better than the previous quarter and higher than Q3’11 total bookings by 26%. The first quarter’s book-to-bill ratio for dollars was 0.983. Booking units in Q3’12 were running 26% above the Q2. The first quarter’s book-to-bill ratio for units was 0.985.
The third quarter of 2012 was up in dollars and down in units for EMRs while SSRs were down in both compared to Q2. In total dollars increased over 2% while units were 2% lower and the ASP moved up 4%. Comparisons to the same quarter last year show both units and dollars down for EMR and SSR. In total dollars fell 14%, units dropped 24%, as the ASP moved 12% higher. Year- to-date EMRs are down in both dollars and units while SSR dollars have increased. In total dollars are 11% lower with units down 24% and selling prices up 17%.
Sales Growth by Relay Type
Bookings moved higher in Q3 compared to Q2 for a second consecutive quarter. In total booking dollars and units have moved up 11% and 26%. The ABP for EMR’s slipped just over 10% while SSRs were off 20%. The comparison to Q3 of 2011 shows dollars and units up sharply. The ABP for EMRs jumped up 9% while SSRs moved lower about 8%. Year-to-date results show the opposite with dollars down nearly 12% and units off by 22% and total ABP up 13%.
Bookings Growth by Relay Type
The graph below shows total quarterly indexed sales and bookings in dollars and units for the reported data. Sales dollars and units were relatively flat from Q3'10 through Q3 of last year. Since then, sales units declined and dollars took a step down in Q4 but have increased some the last three quarters. Booking dollars and units set an all time high in Q1 and Q2'10. Since then they have trended lower reaching a low Q4 of last year and recovering some this year. The second graph of indexed sales and booking shows bookings units at the lowest level ever measured in Q4'11 and have recovered this year.
The overall indexed selling and booking prices have moved higher 40% over the past two years. The second graph of indexed selling and booking prices shows both are at or near Relay Report highs.
Book-to-bill dollars and units trended down to two year lows in Q3 and Q4 of last year, and then came back up to be near 1.0 in Q3 of this year. The ratio of average booking to selling prices has general moved higher to peak in Q4 of last year and moved lower since then.
Statements of fact and or opinions expressed in MarketEYE by its contributors are the responsibility of the authors alone and do not imply an opinion of the officers or the representatives of TTI, Inc.
Michael is the founder of Cumulus, Inc. He has more than 30 years of marketing and sales as well as design experience in the electronic and electrical component industry. Prior to founding Cumulus, he was Director of Marketing for Cherry Electrical Products and held other marketing management positions with Panduit, BRK Electronics, and Ideal Industries.
Cumulus provides market information and consulting services for the global electronic components industry. The company offers three publications: Switch Tracks, a quarterly report with market information on component switches; the Relay Report, a quarterly report with market information on component relays; and Market Notes, a monthly report on sales, bookings, and business conditions in the relay and switch market. Cumulus also manages projects that help leading global suppliers in the relay and switch industry to develop new products and reach new markets.
Schwert provides MarketEYE with monthly articles that include timely and accurate market information for the electromechanical component sector of the electronics industry.