MarketEYE
 

North American Switch Market Ends 2013 with Sales up 6% & Bookings 8% better than 2012

04.01.2014 // Michael Schwert // Switches & Relays

Total reported sales for all switch categories in North America for Q4’13 were 10% below the previous quarter and 1% better than observed in the fourth quarter of 2012. Sales units for Q4 2013 ran 11% less than Q3’13 and 23% higher than Q4’12.

The total booking dollars reported for all switch categories in North America for Q4’13 came in 1% more than the previous quarter and above Q4’12 by 7%. The fourth quarter’s book-to-bill ratio for dollars was 1.051. Booking units in Q4’13 were down 5% from Q3. The first quarter’s book-to-bill ratio for units was 1.050.

The fourth quarter versus the third showed total sales dollars down 10% and units 11% lower. All categories experienced dollar decreases. Six of eight switch categories realized lower unit sales and prices with total ASP down by 2%. The comparison to the fourth quarter of 2012 yielded better results with dollars up in four of eight categories and 1% in total. Units were up for five categories and better in total by 23%. Pricing from a year ago was down in six of eight categories and in total by 18%. Year-to-date versus 2012, dollars are up 6% and units 20% better with price lower by 11%. Dollars and units improved for over half the categories while prices fell for all but three categories.

Sales Growth by Switch Categories

  Q4 2013 Versus Q3 2013 Q4 2013 Versus Q4 2012 YTD CY 2013 Vs. YTD CY 2012
Category Dollars Units ASP Dollars Units ASP Dollars Units ASP
DIP -10.6% -2.4% -8.4% -2.6% 1.2% 3.7% 10.5% 10.3% 0.2%
Keylock -30.3% -21.9% -10.8% 21.3% 37.9% -12% 4.7% 11.7% -6.3%
Push Button -3.4% 1.3% -4.7% -22.6% -37.2% 23.2% -3.0% -16% 15.5%
Rocker -2.87% -3.7% 1% 5.5% 1.2% 4.2% -3.6% -2.4% -1.2%
Slide -15.6% -12.8% -3.2% -9.8% -3.2% -6.8% 10.9% 13.4% -2.2%
Snap Action -13.9% -12.3% -1.9% 4.8% 33.8% -21.6% 4.8% 21.2% -13.6%
Tact -13% -13.6% .8% 30.1% 31.5% -1.1% 43.3% 27.5% 12.4%
Toggle -1.2% 3.4% -4.4% -9.7% -9.4% -.4% -.2% 2.4% -2.5%
Total -9.9% -11.3% 1.6% .9% 22.6% -17.7% 6.5% 19.9% -11.2%

When compared to last quarter total booking dollars increased 1% and units fell 5%. Dollars were up in over half of the categories and units fell in five of eight categories. Booked prices were up for a majority of categories and up 6% in total. Booked dollars in Q4 against the same quarter of 2012 were up for over half of the categories and in total by 6%. Units were down for most categories but up 28% in total. Prices showed five of the eight categories decreasing and the total moved 17% lower. So far this year dollars are up 8% with units 33% better than the same period a year ago. The total ABP is 19% lower with six of eight categories down.

Bookings Growth by Switch Categories

  Q4 2013 Versus Q3 2013 Q4 2013 Versus Q4 2012 YTD CY 2013 Vs. YTD CY 2012
Category Dollars Units ABP Dollars Units ABP Dollars Units ABP
DIP .5% .4% 0.0% 11.6% -5.2% 17.7% 16.3% 2.4% 13.6%
Keylock 7.9% -16.1% 28.6% 3% -35.1% 58.9% -9.1% -8.8% -.2%
Push Button 7.3% 8.4% -1% -23.7% -35.3% 17.9% -13.7% -14.6% 1.1%
Rocker 8.5% 15.5% -6% 3.5% 4.2% -.6% 7.3% 4.9% 2.2%
Slide -9.6% -15% 6.4% -20.3% -2.1% -18.6% 1.1% 7.7% -6.2%
Snap Action -4.12% -6.3% 2.2% 25.8% 32.2% -4.8% 7.5% 16.6% -7.8%
Tact -1.1% -6.2% 5.5% 30.9% 46.2% -10.5% 51.9% 58.1% -3.9%
Toggle 14.6% 5.4% 8.7% -33.6% -25.5% -10.9% -20.3% -16.2% -4.8%
Total .9% -5% 6.2% 6.5% 28.3% -17% 7.6% 33.5% -19.4%

The graph below shows total quarterly indexed sales and bookings in dollars and units for the reported data since Q4 CY 2011. All measures set two-year highs Q2 0f 2013 and had been improving over the previous three quarters. In Q3, sales measures continued to improve as booking measures eased down and both were lower in Q4.

CY 2011/2013  Total Switch Sales & Bookings Index (Q1 CY 2003 = 100)

Book-to-bill units have generally trended higher since the first quarter of 2012. Book-to-bill dollars peaked in at the end 2011 then moved lower to oscillate around 1.0. The booking to selling price ratio has been trending lower since Q4’11and is now at 1.0.

CY 2011/2013 Ratios for Total DIP, Keylock, Push Button, Rocker, Slide, Snap Action, Tact, & Toggle Reported Switch Market

Indexed booking prices peaked in Q1’12 and have trended lower since. Indexed selling prices have followed a similar but slightly lower path reaching an apex Q3’12 then generally moving lower the last five quarters.

CY 2011/2013 Price Index Total Switch Market (Q1 CY 2003 = 100)
Share this:
Pinterest.png

Statements of fact and or opinions expressed in MarketEYE by its contributors are the responsibility of the authors alone and do not imply an opinion of the officers or the representatives of TTI, Inc.

Featured Contributor:
Michael Schwert

Michael Schwert

Michael is the founder of Cumulus, Inc. He has more than 30 years of marketing and sales as well as design experience in the electronic and electrical component industry. Prior to founding Cumulus, he was Director of Marketing for Cherry Electrical Products and held other marketing management positions with Panduit, BRK Electronics, and Ideal Industries.

Cumulus provides market information and consulting services for the global electronic components industry. The company offers three publications: Switch Tracks, a quarterly report with market information on component switches; the Relay Report, a quarterly report with market information on component relays; and Market Notes, a monthly report on sales, bookings, and business conditions in the relay and switch market. Cumulus also manages projects that help leading global suppliers in the relay and switch industry to develop new products and reach new markets.

Schwert provides MarketEYE with monthly articles that include timely and accurate market information for the electromechanical component sector of the electronics industry.


Click on a raw material to see a chart of its cost trend.
AluminumPalladium
CopperPlatinum
GoldSilver
LeadTantalite
NickelTin
OilZinc
Subscribe
Enter your email address below to receive email updates whenever we publish new content.Subscribe
TwitterFacebookLinkedINGoogle +PinterestYoutubeRSSSubscribe