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Q3 North American Relay Market Sales Up 16% and Bookings Jump 49% Versus Q2
Contributor:
Michael Schwert
Michael is the founder of Cumulus, Inc. He has more than 20 years of marketing and sales as well as design experience in the electronic and electrical component industry. Prior to founding Cumulus, he was Director of Marketing for Cherry Electrical Products and held other marketing management positions with Panduit, BRK Electronics, and Ideal Industries.( More... )
Cumulus provides market information and consulting services for the global electronic components indusry. The company offers three publications: Switch Tracks, a quarterly report with market information on component switches; the Relay Report, a quarterly report with market information on component relays; and Market Notes, a monthly report on sales, bookings, and business conditions in the relay and switch market. Cumulus also manages projects that help leading global suppliers in the relay and switch industry to develop new products and reach new markets.
Schwert provides MarketEye with monthly articles that include timely and accurate market information for the electromechanical component sector of the electronics industry.
11.30.2009 // Posted by: Michael Schwert // Posted in: Articles, Switches & Relays
Statements of fact and or opinions expressed in MarketEye by its contributors are the responsibility of the authors alone and do not imply an opinion of the officers or the representatives of TTI, Inc.
Q3 North American Relay Market Sales Up 16% and Bookings Jump 49% Versus Q2
Total reported sales for all relay types in North America for the third quarter of 2009 were 16% more than the previous quarter and 34% less than observed in the same quarter of 2008. Sales units for Q3 2009 were 20% higher than Q2 and 31% fewer than Q3 of last year.
The third quarter of 2009 was stronger in total electromechanical dollars and units compared to Q2. Solid state had loses in dollars and gains in units compared to the previous quarter. Both types saw ASP decreases quarter over quarter. Comparisons to the same quarter last year and year-to-date totals show significant loses for all measures except solid state selling prices.
Sales Growth By Relay Type
Bookings Growth By Relay Type
The total booking dollars reported for all relay types in North America for Q3 2009 came in better by 49% and lower than Q3 2008’s total bookings by 19%. The first quarter’s book-to-bill ratio for dollars was 1.356. Booking units in Q3 2009 ran 52% above Q2. The second quarter’s book-to-bill ratio for units was 1.420.
A sign of an improving future, total booking dollars and units leapt 49% and 52% from the previous quarter. The comparisons to Q3 of 2008 and year-to-date were similar to sales but less severe for same quarter numbers.
The graph below shows total quarterly indexed sales and bookings in dollars and units for the reported data. Sales dollars and units were at or near period highs in Q3 of 2007, fell to a 2007 low in Q4, then set two year lows in Q2 of 2008, recovered some in Q3, trended to all time Relay Report lows in Q2 of this year, and recovered in Q3. Booking dollars and units set a two year high in Q3 of 2008 then fell dramatically the next two periods, recovered a little in Q2, and more so in Q3.
In Q2 the overall indexed selling price moved below the two year low in set Q3 of 2008 and continued down in Q3. The indexed booking price recovered from the low set in Q4 in Q1, then moved lower again to retest the Q4 bottom and remains below the ASP. Both are trending downward with booking prices coming down at a steeper rate.
Book-to-bill dollars and units rebounded above 1.0 in Q2 and continued upward in Q3. The ratio of average booking to selling prices flirted with 1.0 in the first quarter of 2009 then moved lower in Q2 and remains nearly unchanged.
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