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TTI, Inc. Announces the Debut of New ezReel Buying Option

Fort Worth, Texas – April 9, 2012 – TTI Inc., today announced the debut of a new buying option on called ezReel. This new option offers TTI customers an online interface to purchase parts in cut tape, or less than standard reel quantities, and have the parts placed on 7” mini reels with leader and trailer tape attached.

The ezReel option gives customers the flexibility to purchase tape and reel products on in the quantities they require. Further enhancements to the site like the ezReel price calculator, have been added to product pages in order to help customers quickly identify products eligible for the ezReel program.

“The goal is to make the online buying experience as easy as possible and to extend the availability of TTI’s broad and deep inventory to customers of all sizes,” said Kevin Schubert, Vice President of Global Internet Business at TTI. “Allowing for customizable tape and reel lot-sizes opens up opportunities for both TTI and our customers.”

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About TTI
TTI, Inc., a Berkshire Hathaway company, is a specialty distributor of passive, interconnect, electromechanical and discrete components. TTI is the distributor of choice for electronic manufacturers worldwide. TTI’s extensive product line includes: resistors, capacitors, connectors, potentiometers, trimmers, magnetic circuit protection, filters, relays, switches, sensors and discrete semiconductor devices. TTI is recognized as the industry’s leader in service and quality and provides a broad array of supply chain services to its customer base. TTI along with its subsidiary Mouser Electronics employs more than 3,500 with over 100 locations throughout North America, Europe and Asia. For more information about TTI visit