FORT WORTH, TEXAS – November 10, 2010 – TTI, Inc. announced today that “The Specialist” has been selected as the new company spokesperson. Followers of the “Big Job” advertising campaign chronicled by the selection process videos will recognize The Specialist as the Johnny-on-the-spot figure that stealthily seems to appear when he’s needed most. Selected from a myriad of candidates in a close race for the elite position to be TTI’s branded icon, the crafty Specialist edged out a deep-talking parakeet named Preston and a smart fun-loving bundle of components known by the Italian sounding name of Robotti (although some thought his name was pronounced Robo- T-T-I).
Michael Knight, TTI Vice President Corporate Product Management, summed up the selection in the following statement, “This character called “The Specialist” that has been selected to be our spokesperson embodies many of the traits of TTI including a laser-like focus on the customer, a deep commitment to getting the job done, offering creative problem solving and a high level of training and job specific knowledge. He’ll be featured in both print ads and video showing him helping our customers to be successful. We would like to see him become as iconic as the gecko character of our sister company, Geico Insurance.”
“Involving our customers, suppliers and employees in our quest for a corporate spokesperson for our new marketing campaign turned out to be a bigger hit than we could ever have imagined,” Knight said, “The entire process of the campaign offered an exciting and engaging way to select a brand icon.”
To view the final candidate selection video and all prior “Big Job” videos go to www.ttiinc.com/thebigjob
TTI, Inc., a Berkshire Hathaway company, is a specialty distributor of passive, interconnect, electromechanical and discrete components. TTI is the distributor of choice for electronic manufacturers worldwide. TTI's extensive product line includes: resistors, capacitors, connectors, potentiometers, trimmers, magnetic circuit protection, filters, relays, switches, sensors and discrete semiconductor devices. TTI is recognized as the industry's leader in service and quality and provides a broad array of supply chain services to its customer base. Headquartered in Fort Worth, Texas, TTI employs 2,000 with more than 50 locations throughout North America, Europe and Asia. For more information about TTI visit www.ttiinc.com. For more information about Berkshire Hathaway visit www.berkshirehathaway.com.