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TTI, Inc. Launches Product Specific Videos Featuring “The Specialist”


Fort Worth, Texas – June 27, 2011 –With the release of four cleverly produced co-op product videos TTI’s popular advertising campaign featuring The Specialist continues.

In this phase, The Specialist brings his style and panache to the job of introducing the newest and most exciting products from TTI’s suppliers.

As the videos unfold viewers are taken to the secret lair of the NPI Labs where a flurry of R&D activity to develop top-notch gadgetry and weaponry is taking place. The Specialist is greeted by Secret Agent T and is briefed on the latest and greatest products and technology TTI’s featured suppliers have to offer.

The videos feature two distinct product formats. In the first, The Specialist does a quick pitch of the features and benefits of a new product and in the second, a longer video format is used to provide a more in-depth look at the participating supplier’s new product or technology.

Stay tuned as the action unfolds and be sure to follow The Specialist online at: www.ttiinc.com/thespecialist

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About TTI

TTI, Inc., a Berkshire Hathaway company, is a specialty distributor of passive, interconnect, electromechanical and discrete components. TTI is the distributor of choice for electronic manufacturers worldwide. TTI’s extensive product line includes: resistors, capacitors, connectors, potentiometers, trimmers, magnetic circuit protection, filters, relays, switches, sensors and discrete semiconductor devices. TTI is recognized as the industry’s leader in service and quality and provides a broad array of supply chain services to its customer base. Headquartered in Fort Worth, Texas, TTI employs over 2,000 in more than 50 locations throughout North America, Europe and Asia. For more information about TTI visit www.ttiinc.com. For more information about Berkshire Hathaway visit www.berkshirehathaway.