Fort Worth, TX – November 11, 2014 – TTI, Inc., the leading specialty distributor of IP&E components, proudly announces the TTI Marketing team has received multiple industry awards from the Electronics Components Industry Association (ECIA). The industry awards were presented at the ECIA’s annual executive conference in Chicago, IL.
The ECIA awards program acknowledges creative branding and marketing efforts by honoring ECIA members who display exceptional marketing programs. At this year’s award ceremony, TTI took top honors in three of the co-op marketing categories. In the Best Co-Op Marketing category TTI won for the TE Fix it Fast campaign that draws on the company’s offering of high-performance cable and wire repair products. In the Best Integrated Marketing category the winner is The TTI Bourns Bowl campaign. By taking a new approach to a strategic football-themed promotion, the creative team generated awareness for Bourns’ family of potentiometers. And a third co-op win in the category of Best Sales Tools – Channel Partner Engagement Program – for this TTI teamed up with supplier partner, Panasonic, for the promotion, Panasonic Join the Association.
Paula Renfrow, TTI Marketing Director, commented on the accolades, “We are grateful to have received this industry recognition and share these awards with our supplier partners who trusted our marketing and creative teams to represent their brand in the development of these effective marketing campaigns.”
The final award win went to the global distributor’s popular vintage Specialist Digital Comic series reminiscent of the golden age of comics. The series packed a powerful punch in the People’s Choice Awards category and won the Best Brand/Image Digital. To see the winning comic book series go to www.ttiinc.com/page/the-specialist.
Michael Knight, Senior Vice President TTI Americas, congratulated the marketing teams and acknowledged their hard work and continued dedication to driving awareness and adoption in the market place for TTI’s supplier partners and their products.