Total reported sales for all relay categories in North America for the third quarter of 2016 were 4% higher than the previous quarter and up 10% from the same quarter of 2015. Sales units for Q3 2016 came in 13% higher than units sold in Q2 and 6% more than Q3 of 2015.

The total booking dollars reported for all relay categories in North America for Q3 2016 came in more than the previous quarter by 5% and up 27% from Q3 2015. The third quarter’s book-to-bill ratio for dollars was 0.947. Booking units in Q3 2016 ran 3% above Q2. The fourth quarter’s book-to-bill ratio for units was 1.003.

In the third quarter of 2016 compared to the second sales were up in dollars and units for EMRs and SSRs. ASPs were down for both SSR and EMRs. In total dollars rose than 4% and units were up 13% while the ASP was 8% lower. When compared to the third quarter of last year EMRs and SSRs were also up in dollars and units while ASPs declined. In total dollars were up 10% and units 21% higher with an ASP 10% lower. Year to date EMR dollars and units were higher and SSR’s were mixed. In total, dollars were up less than 3% and units up 6%. Total ASP was down over 3%.

Booking dollars and units moved higher in Q3 compared to Q2 for EMRs while SSRs saw a unit decrease. In total booking dollars rose 5% and units moved up 3% with a 2% ABP increase. The comparison to Q3 of 2015 shows dollars and units up for EMR’s and SSR’s. All in, dollars rose by 27% with units 32% stronger. The ABP for EMRs slipped 1% while SSR’s inched up 1% and the total was off by 3%. Year to date SSR and EMR dollars and units are up compared to 2015. In total dollars were up 8%, units rose 20%, and booking prices 10% lower.

The graph below shows total quarterly indexed sales and bookings in dollars and units for the reported data. Sales dollars and units rose through first three quarters of 2014 and then started a downward trend through the end of last year and improved this year. Booking dollars and units followed a similar trend albeit with a much larger step down in the third quarter of 2014 and an upturn in Q4 of 2015 and in 2016.

The overall indexed selling prices have general moved higher until the second half of last year when the trend seemed to reverse. Indexed booking prices have also trended upward until Q3 of 2015 when they took a significant step lower and have stayed there. The booking prices have been significantly lower than selling prices that are declining.

Book-to-bill dollars improved through Q2 of 2014, dropped in Q3 of 2014, and have remained mostly below 1.0 since. Book-to bill units followed a similar path until it broke higher the second quarter of last year. The ratio of average booking to selling prices has general moved higher until last year when the trend changed downward but may be changing direction.

Michael Schwert

Michael Schwert

Michael is the founder of Cumulus, Inc. He has more than 30 years of marketing and sales as well as design experience in the electronic and electrical component industry. Prior to founding Cumulus, he was Director of Marketing for Cherry Electrical Products and held other marketing management positions with Panduit, BRK Electronics, and Ideal Industries.

Cumulus provides market information and consulting services for the global electronic components industry. The company offers three publications: Switch Tracks, a quarterly report with market information on component switches; the Relay Report, a quarterly report with market information on component relays; and Market Notes, a monthly report on sales, bookings, and business conditions in the relay and switch market. Cumulus also manages projects that help leading global suppliers in the relay and switch industry to develop new products and reach new markets.

Schwert provides MarketEYE with monthly articles that include timely and accurate market information for the electromechanical component sector of the electronics industry.

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