Total reported sales for all switch categories in Europe for Q1 of 2017 were 14% above the previous quarter and 6% better than observed in the first quarter of 2016. Sales units for Q1 2017 came in 21% more units sold in Q4 and about 2% higher than Q1 2016.
The total booking euros reported for all switch categories in Europe for Q1 2017 ran 21% higher than the previous quarter and above Q1 2016 by 20%. The first quarter’s book-to-bill ratio for euros was 1.095. Booking units in Q1 2016 jumped 24% from Q4 of last year. The first quarter’s book-to-bill ratio for units was 1.077.
The first quarter versus the fourth shows significantly higher euros and units for all but keylocks. In total euros were up almost 14% and units improved by 21%. The average selling prices (ASP) increased in four of the eight categories but were down over 5% in total. Q1 compared to a year ago shows gains in euros for seven of eight categories and a 6% rise in total. Units were up 2% in total with increases in over half the categories. ASPs increased for six of the eight categories and increased 4% in total.
Sales Growth by Switch Category
When compared to the fourth quarter total bookings were up in euros and units for all eight categories. In total euros rose over 20% and units improved 24%. The average booking price slipped 3% in total with the majority of the categories decreasing. Results compared to same quarter last year has euros increasing for all but keylock and 20% in total. Units rose 8% and ABP was up 11%.
Bookings Growth by Switch Category
The graph below shows total quarterly indexed sales and bookings in euros and units for the reported data since Q1 CY 2015. The first half of 2015 showed recovery then bookings dropped and sales inched lower in Q3 and Q4. Q1 of 2016 produced a significant improvement in all metrics followed by more growth in Q2. In the last two quarters of 2016, all metrics fell off but improved dramatically to start 2017.
Book-to-bill euros and units moved to a low in Q3 of 2015. Both improved a bit then slipped the middle two quarters of last year and improved in the final quarter and first quarter of this year. The ABP-to-ASP ratio has been below 1.0 for five of the last nine quarters.
For the period, indexed booking and selling prices generally trended higher and set a two year high in Q4 of 2016 before moving lower in Q1. Both are near all-time Switch Tracks highs as shown in the second graph.